The Unusual Family Members
What is the emotion that you go through when you think of a refrigerator? The question came out of the blue from my boss while we were discussing the idea of a promotional campaign. Though a simple question, it did stir a lot of emotions within me. For some reason, I could not answer the question and just sat there remembering what a refrigerator actually meant in my life. In fact, any middle-class kid with both parents working would understand how important such appliances were in our lives. They become our friends and pals. They are at times disciplinarians, entertainers or even nurturers. They were an integral part of our families, the unusual family members. As a kid, I and my sister spent several days in the company of nothing but these appliances and ourselves. Our parents were working and striving hard to fulfil their responsibilities not only towards us but also to the family in our native village in Kerala. However, as a kid, I never understood why they worked so hard and wo...